Bobcat of the Rockies was a dealer originally founded in Colorado as Empire Cranes in Dupont, Colorado by Fred Berry in 1965. Over the years the name has changed but we have been providing quality new and used skid steers, compact excavators, wheel loaders, and more construction equipment and rentals to Colorado for 40+ years! Here is a little company history.

In 1978 White Star Machinery, an equipment dealer dating back to 1910 in Wichita came to Colorado with the purchase of King and East Machinery Co. A year later the operation was moved to our current location in Commerce City, CO.

In 1981 with the boom in the energy business, a second location was opened in Grand Junction, CO as White Star Machinery.

In 1986 the name was changed to Empire Construction Equipment to reflect our broader product range.

In 1987 Empire Construction moved in with White Star Machinery to gain space. This sharing of a facility was brought about by the common ownership of both businesses as they were divisions of Berry Companies of Wichita, KS. As products changed, the combined store became known as White Star Machinery.

In 1999 White Star Machinery changed its name to Bobcat of the Rockies to reflect our primary line of Bobcat construction equipment including snow removal equipment, compact excavators, skid steers, utility vehicles and wheel loaders. We also added locations in Golden and Parker.

In 2001 we opened another location in Greeley.

On January 1, 2011, Bobcat of the Rockies assumed the management of the Bobcat operations of Colorado Machinery, which include Colorado Springs and Pueblo in the south, and Ft. Collins and Cheyenne, WY in the north.  Alan Coffman will continue to lead the organization as President of Bobcat of the Rockies. A new facility was opened in Windsor in May to replace both Ft. Collins and Greeley, and in October the Pueblo Bobcat activities moved out of Colorado Machinery to a new location of its own.

Although our name has changed over the years our mission is still the same! We will provide high quality new and used sales, construction equipment rentals, all wheel loaders, skid steers, compact excavators and telehandlers, parts and excellent customer service in all areas of our equipment business.